Our Story

HAN RIVER was established in 2019 and has quickly become the leading company in the high-tech electronic industry. Our mission is to provide our customers with premium products at affordable prices and fast delivery, with the goal of improving the quality of life through cost-saving solutions. We are dedicated to meeting your daily needs and strive to bring you the best products and services with the vision of "making good life less expensive"

We offers a wide range of kitchen and personal care appliances, including rice cookers, air fryers, meat grinders, hair dryers, hair clippers, and curling irons. We are committed to providing our customers with the best selection of high-quality products to meet their needs.

HAN RIVER initially entered the Indonesian market, the largest in Southeast Asia, and quickly established a strong presence on e-commerce platforms such as Shopee, Lazada, and TikTok and other channels. And by the end of 2020, HAN RIVER had become a top seller on Shopee in Indonesia and the fourth largest seller in Southeast Asia.